ABOUT
Walaa
Walaa is a national initiative by the Projects, Tenders & Local Content Authority in collaboration with Madayn, Implemented by Industrial Innovation Academy and Business Gateways International. Aimed to empower Omani products and services, Walaa opens new horizons in the local market and beyond. The platform encourages government entities, private companies, and individuals to source their needs from local products—supporting the Local Content initiative and driving the growth of Oman’s national industries.
At the heart of Walaa is our commitment to the “Origin Oman” initiative, ensuring that every purchase supports local businesses, strengthens the national economy, and empowers Omani entrepreneurs.
To make shopping more rewarding, Walaa introduces an exclusive Loyalty Program. Customers earn points every time they purchase local products and services, which can be redeemed for exciting rewards and discounts. This initiative is designed to encourage repeat purchases, build lasting relationships between consumers and local brands, and foster pride in choosing Omani-made goods.
With Walaa, every transaction goes beyond shopping—it becomes a contribution to the growth of Oman’s economy and a celebration of its local talent and innovation.
OUR OBJECTIVES
Shop Local, Build Oman
At Walaa, our mission is to make every purchase meaningful. We aim to:
Support Local Businesses
Give Omani manufacturers and service providers a platform to grow online.
Promote Origin Oman
Showcasing authentic local products and services with pride.
Empower Shoppers
Providing an easy, secure, and enjoyable online shopping experience.
Strengthen the Economy
Keeping value within Oman by promoting homegrown goods and services.
Empowering Employment
In Walaa, every local purchase means a new job opportunity, support for youth skills, and a boost to Oman’s economy.
Together, we can make a difference— Your Choice Today, Oman’s Strength Tomorrow.
Let’s discuss about how we can help make your business better
Participation Journey on Walaa
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