Walaa is a national initiative by the Projects, Tenders & Local Content Authority in collaboration with Madayn, Implemented by Industrial Innovation Academy and Business Gateways International. Aimed to empower Omani products and services, Walaa opens new horizons in the local market and beyond. The platform encourages government entities, private companies, and individuals to source their needs from local products—supporting the Local Content initiative and driving the growth of Oman’s national industries.